A couple of days ago, ClickBank implemented automatic currency conversion on the checkout page.
For example, if your product costs USD$47 and someone in New Zealand clicked on the purchase button, the price he sees on the checkout page is NZD $90.38 dollars.
Although USD$47 and NZD$90.38 are the “same” - it may “look” more expensive to the potential customer, i.e. or some marketers put it, it defeats the tried and tested “psychological pricing point” where numbers such as $27, $47, $67 converts best.
This was raised at the ClickBank Success Forum.
Thankfully, ClickBank has responded and you have a choice. If you’d like to disable this automatic conversion, you can contact them via:
ClickBank Publisher Contact Form
and request that this automatic conversion feature be disabled in your account.
If you choose to disable the currency conversion, you can still offer products in different currencies by manually setting them in your ClickBank account.
In this case, you simply set up a unique product for each currency you wish to accept. For example, if you want to offer the same e-book in USD and GBP, you can set up two separate products in the “My Products” section of your account.
Product #1 - default currency = USD,
Product #2 - default currency = GBP
Then provide 2 payment links on your sales page. If customers click on payment link #1, they will see the price specified in USD. If they click a payment link for product 2, they will see the GBP price. In both cases, the consumer will not have the ability to choose a different currency for payment.
Best wishes,
7 Comments
Adrian,
Thanks for the information. I didn’t realize you actually have to send them an email requesting the automatic currency conversion feature to be disabled.
I’m just wondering whether they will add the option to disable this feature directly from our account areas in the future. This would make things a lot more convenient for CB sellers.
thank you as well.
I do have same question as above but more importantly…
I had many customers from other countries in the past…why do I need the converter now?
Hi Martin, Georgette,
You’re most welcomed!
I think this currency conversion was implemented based on some studies which showed a higher conversion if the buyer sees their own local currency.
I would assume it would differ from each niche/market and the only way to know for sure is to test it out.
Best wishes,
Adrian
Thanks a lot, Adrian.
So nice to have your kind of email where there is genuine help given to subscribers on such an important issue.
I’ve sent off my request already and await results.
I didn’t realise that you could set up two separate product pages on ClickBank - yet another piece of useful information, thank you.
Kind regards.
James
You’re most welcome James.
Best wishes,
Adrian
Hi Adrian,
Thank you SO much for your timely explanation. I have a little different ‘take’ on this now that I got a very NASTY customer reaction from it.
I mentioned the site in an email after he’d bought a small product from another site of mine. Holy cow!
I didn’t have a clue what had hit me - he was SCREAMING in huge font (about size 40 Arial) and calling me everything but the nice person I really am… all about the price in his country’s dollars (and it was huge) but I had no idea what he was talking about at all…
Until I got your email today. So, again, my hearty thanks, at least now I know what set the poor man off… he clicked on a $67 product and got a $115 price tag thrown in his face with that clickbank link!!
Have a great day!
Donna
And yes, I just wrote clickbank about disabling that feature in MY account! :-))
Hi Donna,
Sorry for the late reply, usually offline on weekends.
You’re most welcome, and thanks for sharing your story. From the various feedbacks that I’ve received, it does appear that the automatic currency conversion isn’t helping conversions.
You can follow the discussion in the forum thread. One guy did a 36 hr test and the USD won favorably.
Best wishes,
Adrian
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