Adsense is DEAD! - so says Scott Boulch.
True? False? Another marketing hype/gimmick?
In this free Adsense is Dead Report, Scott says Google killed adsense when they introduced a small change in the Adwords program, i.e.
- Advertisers can now bid a separate price for ads that are displayed in the search results vs. ads that are displayed on content sites, i.e. adsense sites.
- In other words - an advertiser may pay $10 per click for the keyword ‘mortgage’ when it appears on the Google search results … BUT pays only $0.10 per click when it appears on adsense sites
Sounds logical.
Scott proceeded to show “proof”. He had over 3000 adsense sites created using highly customized generator software, and customized templates. Those sites were built by him and group of people. His Adsense check (dated Jul16, 2006) is a whopping $530.42
(he was previously earning $6000+ per month)
Well, I’m a little wary about his claim that Adsense is dead since the case study he offered is based on software generated sites. What about those real content sites that are hand-built by real people? Is there a drastic drop in their adsense earnings?
Do you have an adsense site? If yes, please share your thoughts.
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Now, the report aside, I want to show you a powerful marketing method used by Scott to build a huge subscriber base.
A typical method would go like this:
- Create a short report on a hot topic (you need to give something in return for email addresses.
- Write a short ‘pre-sell page’ to persuade visitors to subscribe. (Yes, you need to pre-sell/sell your free report as well!). Also known as name squeeze page
- Create an PPC campaign (e.g google Adwords) to drive traffic to this page
The drawback in the method above:
==> You are paying for clicks, not results. If you have 1000 clicks, and only 10 subscribed, you have to pay for 1000 clicks!
Now, let’s see Scott’s method.
The first 2 steps are the same. However, he goes 1 step further with his free report. He created a “controversial” report on a hot topic.
This will definitely GRAB the people’s attention!
Next, instead of paying for clicks, he’s paying for results!
He’s using an affiliate program to pay affiliates $0.50 for every new subscriber that downloads his free report.
So, if I send 1000 people to his name squeeze page, and only 100 subscribed. Scott pays only $0.50 x 100 = $50.
Are you paying for results, OR clicks?
Go and download this Adsense is Dead Report now.
Warmly,
Adrian
PS: Yes, it’s worth giving your email for this report. There’s a follow-up free report which he will release on the 21st Sep. It would be interesting to see what other marketing tricks he has up his sleeves :-)
==> Grab your copy here .
6 Comments
Yup, Adrian, that *is* pretty interesting. Something that came to mind…
In google, when the spending meets budget, the ad’s not displayed and ad costs are contained.
How would one control my spending to affiliates in this pay for results method?
Lou
http://www.TeleseminarFortunes.com
Hi Lou,
Good question … to tell you the truth, I’ve no idea how Scott is implementhing this - or whether he has a cap on the budget.
But here’s an idea that you can try. Run the promo for a specific period of time, e.g. 2 weeks. This will also give the campaign a sense of urgency as after the specified period, no more commissions would be awarded.
of course, this is not fool-proof as some of your JV partners with thousands of subscribers may opt-in.
So, have some spare cash ready :-)
Warmly,
Adrian
Adrian, thanks for your reply.
That’s the thing with a lot of this kind of hyped up marketing - we only hear about the ’sizzle’, not the steak.
Sure would be great if people would offer a balanced view and a total perspective.
What I’m afraid of is the internet newbie following the advice and suddenly finding he owes thousands, or tens of thousands of dollars to some big name list owner.
For now, I think I’ll stay with my joint venture + teleseminars strategy, and coach folks to take good care of their businesses. :)
Lou
A problem I see with this method is paying for a list of freebie seekers. How well is this going to convert to buyers of whatever he’s going to sell?
Hi Lou,
I agree with your assesment … in the first place a newbie marketer should start with the basics, and have a fixed marketing budget for advertising and promotions.
The purpose of this post was to highlight the creative way to build one’s list.
Helps one to think “outside the box” instead of the conventional method of advertising on ezines, PPC and the likes.
Best wishes,
Adrian
*btw, Scott did email his affiliates about a ‘cut-off’ date - where the “affiliate program” ends. So there is a cap to his expenses.
Hi David,
Good question. There’s no guaranteed method to ‘convert’ or weed out the freebie seekers.
I see this as an alternative (and rather creative) way to build one’s list. Instead of paying for an ezine ad or other type of ads, I can use the principles here to build my list.
How well can I convert them into customers, that’s another story. There will be the usually follow-up messages, quality content, pre-sell, offers, etc.
Some will bite, some won’t. It’s a numbers game.
Just my 2 cents.
Best wishes,
Adrian
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