Ok, ok … what I mean is, you don’t need hundreds of thousands of backlinks to your sites in order to rank well.
I’m sure you’ve seen what all the “seo gurus” say – if you want your pages to rank well for a search term/phrase, you need to have thousands of backlinks to that page.
Is it true? Well, of course – if you have thousands of backlinks (with proper anchor text) to your pages, they will rank well for that term/phrase.
But consider the work and effort and money you need in order to get those kind of backlinks.
However, there is a more excellent way – where you don’t need thousands of backlinks.
Dr. Andy Williams, a well respected and trusted SEO guru says that you only need some backlinks from relevant authority sites … AND well themed pages with quality content.
Here’s why.
That’s the reason why Google is placing more importance on the actual content of your pages (i.e. the “On-page” factors). When someone searches for “astigmatism”, Google wants to display the best relevant pages to the user – not some spammy pages that has thousands of backlinks to them.
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In this special 39 page report, Dr. Andy Williams shows you the evidence that themeing is alive and kicking, and that writing well-themed content should be one of your top priorities as you build your own sites.
Right click on the image on the left and select “save” |
It will help you rank better for your chosen phrase, and even help you rank for hundreds of long-tail phrases you hadn’t even considered!
Here’s what Michael Campbell, one of the most respected SEO guru says:
“If you can nail your on-page factors, you can get top search engine rankings with far fewer incoming links. But if you don’t get your on-page factors right, all the links in the world won’t help with your rankings. That’s why I’ve been theming every page since 1997.”
Comments 3
Hi Adrian,
It’s interesting that not-so-many years ago we were saying that Google trusted links because on-page content could be manipulated so easily. In fact, this was why Google “won” the search engine war against Infoseek and Altavista… its algo was more spam-resistant due to the emphasis on links.
I think that now you need both factors… good, themed, content and some relevant links. :)
Neil.
Posted 20 Apr 2010 at 1:18 pm ¶Hi Neil,
Yes, I fully agree with you. Relevant links from relevant(authority sites) is best :-)
Adrian
Posted 21 Apr 2010 at 7:16 am ¶Hi Adrian,
Finally someone telling it the way it is – that we don’t need to blast a gazillion links spammed all over the place.
And yes, I’ll second Neil’s comment – if anything ow it’s about the balance, not just one single strategy that gets the results.
Paul Barrs
Posted 24 Aug 2010 at 3:07 am ¶Online Business Podcast Center
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