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Sell the “Sizzle” or the “Steak”?

I’m sure you have heard of that phrase before – and many marketers/gurus will tell you that you should always sell the “sizzle” (the “benefits”) of your product.

I’m of the opinion that you should do both – use the “sizzle” to grab your prospect’s attention, and sell them the “steak” (I believe no customer has ever bought steak because of its sizzle alone).

So, how do you add “sizzle” to your product or services? Especially for digital (non-tangible products) ?

Eye catching Graphics of course!



Recall a recent purchase that you made this week (it can be something simple as the breakfast cereal you bought at the local supermarket)

What caught your attention? Was it not the ‘packaging’ (the graphics)?

In the same way, when you sell products online (especially digital/non-tangible products), you need to use graphics (“the sizzle”) to get prospects’ attention before you can actually sell them the “steak”.



Would you like to add more “sizzle” to your sites?

If yes, check out this superb package by Damian:

Internet Marketers Web Graphics Galore

Damian has produced hundreds of graphics (in different colors, sizes, and shapes, action buttons, bonus signs, price tags, shapes, check marks, etc.

In addition, you’ll also get multiple templates for mini-sites (different variations and colors), e-covers (Photoshop action scripts) and 5 “How To Videos”.

All the above for one low price of $37

It’s a steal!

Posted 19 August 2011 by Adrian Ling in Marketing | Comments (0)
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WP Affiliate Surge

WordPress is fast becoming the “swiss army knife” of building professional looking websites and blogs. Yes, it is a blog at its core, but many people are finding WordPress extremely versatile and easy to use.

The number of open source as well as commercial plugins and premium themes are staggering – you can basically find one to meet your needs.

Hence, many sites today are built using WordPress as the CMS (content management system) backend.

Many online marketers (vendors and affiliates alike) are also using WordPress because of this.

If you are one of them, and especially if you are using EasyClickmate to manage your affiliates, you should check out this new WordPress plugin that enables you to easily create resources for your affiliates.

WP Affiliate Surge Plugin

Watch the short video where Andrew shows you how he point and click his way to an awesome affiliate tools page!

Best wishes,
Adrian

Posted 17 August 2011 by Adrian Ling in Clickbank § Marketing § Wordpress | Comments (2)
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ClickBank for Newbies and Oldies

Harvey Segal (Mr ClickBank) tells me that the most popular of all his many products is a free book – just 18 pages. No sign-up/optin required.

I’ve been with ClickBank since 2002 (both as a vendor and an affiliate) and I find this short report is refreshingly succinct – no fluff or filler or hype.

This report is a MUST for anyone new to ClickBank.

For the ClickBank “oldies” (veterans), I’m sure you will find a few gems that you can put to good use immediately.

Collect it here:

ClickBank for Newbies (and Oldies)

No sign-up/optin – just click to download.


Best wishes,

Adrian

ps: note the intriguing P.P.S at the end of the page!

Posted 05 August 2011 by Adrian Ling in Clickbank § Marketing | Comments (1)
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Missing in action …

My last blog post … March 2011 … fast forward … Aug 2011.

5 months have lapse since my last post … boy, how time flies!

Where have I been, and what have I been up to?

Well, besides “minding my own online business” (I have decided to stop participating in all the big/mega product launches/JV/etc), I’ve been working on a few offline projects – involving Facebook and Corporate WordPress CMS.

The last time I worked with corporate clients was back in 2001 … not much has changed (long process, but the fee is good :-)

Anyway, I just want you guys to know that I’m still around – and will be around for long time. EasyClickmate (ClickBank) is still my primary product and focus. But keep an eye out for ClickBank related products on WordPress and Facebook in the near future.

If you have questions, or need help, drop us a note on the helpdesk. Either Robert or myself will reply.

Best wishes,
Adrian

Posted 03 August 2011 by Adrian Ling in ramblings | Comments (4)
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Fast Traffic Blueprint by Neil Shearing

Getting free (organic) traffic – lots of it, and getting it fast is the ultimate dream of all online marketers. Problem is, big brother Google is ever ready to slap any site – even the big ones such as buzzle.com (at one time, it was Google’s favorite web2.0 site), eZineArticles, business.com, etc. Get the full scoop on Google Farmer Update here

Google has no qualms about sending any site or page to bottom of the SEO pile if it thinks the site is trying to game the SERP results.

So, how do you rank well (on the first or 2nd page on Google) and get boatloads of organic traffic for free?

Simple – make friends with Google. Show RELEVANT, QUALITY results to the searchers

In other words, your blog should have quality content that your mom would be proud of :-)

Ok – I hear you saying “I’ve heard it a million times before … what I’d really like to know is …”

“HOW do I actually do all that? Is there a step-by-step ‘blue-print’ that shows me exactly what to do and how to do it?”

Glad you ask – a long time friend and straight talking Brit – Neil Shearing has just released his “Fast Traffic Blueprint”.

Take a look at the impressive stats:

400 – 800 visits per day from a simple wordpress that has less only 97 posts in the whole of 2010.


This fast traffic blueprint is actually a real live case study of how Neil started a blog on the highly competitive 3D TV niche last year.

If you search for “3D TV reviews” (without quotes) – you’ll see there are over 43 million pages! That’s how competitive this niche is!

How did Neil do it?

Get the scoop in his Fast Traffic Blueprint here

Neil goes into great detail on how to setup your blog, what plugins to use, how to create content (the lazy way), how to explode one piece of content across the Internet in different formats (Hint: plugins that will convert your blog text into PDF as well as audio/”podcasts”), and much more.

You will also discover these 2 methods which I find very powerful:

  • How to use the “Promotion Cascade” method for instant links, BUZZ and traffic.(page 45)
  • How to use the “Content Cascade” method for long-term links and traffic. (page 53)

Yes, Neil will reveal the actual website (blog) so that you can see it for yourself. This is not just theory, but the real stuff.

And you’ll be amazed to know that Neil’s site has many do-follow links linking to external sites. I know, this is against what many “seo gurus” teach, but hey, the proof is in the pudding you know.

If you want to triple your traffic, I highly recommend that you grab a copy here



Fast Traffic Blue Print Bonus

Any shortcomings? Well, not really. Neil’s blueprint is all about getting tons of free organic traffic. He assumes you already know all about Keyword research, so that part isn’t covered. So, I’ve gone ahead a wrote a short report titled “Keyword Research Done Right”

As you might have already guessed, if you choose the wrong keyword – your site will never reach page #1 in google in a million years OR if it is on page #1, it may never make a single cent.

Proper Keyword research is essential in if you want to rank #1 in Google and make money.

In this short bonus report, I’ll show you the “Whys” and “Hows” of proper keyword research.

You don’t need to buy any keyword tool – everything is available in the free Google Keyword Tool.

I will show you real examples of sites that are ranking well in the highly competitive “Dating Niche” – why they are ranking well, and how you can out-rank them if you wish :-)

This particular dating niche/keyword has between 1,900 global searches (phrase match) and an average cost-per-click of over $3.20.

Total number of pages as reported by Google when you search for this “______ dating” keyword are:

  • 3.2 million pages (if you search without quotes)
  • 126,000 pages (if you search with quotes).

I’ll show you how a site that has only 33 backlinks managed to get the top 10 (1st page) in Google for this keyword term.

I’ll also show you a personal blog/site of mine which I registered on March 1st, 2011 for a product specific niche.

It’s an empty wordpress blog with the default “Hello world” post, but it is currently ranked at page #8 in google for that particular keyword term which I target.

I plan to sell this special “Keyword Research Done Right Report” later once I get the sales copy up – but it’s yours free if you purchase Neil’s Faster Traffic Blueprint via my affiliate link below:

Get your Fast Traffic Blueprint here

Once you’ve purchased it, please open a ticket with your purchase receipt here to:
Claim your bonus

Best wishes,

PS: Neil does have one upsell but it’s for the videos showing how he built his site. You can just purchase the blueprint first, and get the videos later (the link to the videos is in the blueprint as well).

PPS: No, Neil’s site was not affected by the latest Google Farmer Update … he’s one of the good guys :-)

 

Posted 07 March 2011 by Adrian Ling in Web Traffic Tips | Comments (2)
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Play Videos at 2x or higher

If you dread watching videos online – especially the lengthy ones where the author ‘hemmed and hawed’ throughout – you’re going to love these 2 freebies:

SMPlayer – Allows you to play videos at various speeds – 1.2, 1.3, 1.4, 1.5, 1.6, … 2x, 3x, 4x or even 8x times the original speed. And it supports multiple video formats – mpg, mp4, flv, etc.

But of course, you need to download the video first, which leads to:

Flash Get – a firefox add-on. After you’ve installed this add-on, you will see a tiny icon in the lower right corner of the firefox browser whenever you watch an online video. Click on that icon and it will prompt you where to save the file. Choose a folder and click “ok”. That’s it. Once the video has completed playing, the video file will be stored in that folder you have specified earlier.

Now, you can use SMPlayer to view/play the video at top speed. Recommended is 1.5x to 2x faster.

The other tool is Google Global. This nifty add-on allows you to view the search results as if you are in different countries – e.g. US, UK, Canada, Australia, etc. Useful for competitive and keyword research.

Enjoy!

Adrian

Posted 07 March 2011 by Adrian Ling in ramblings § Tech Stuff | Comments (0)
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Creating Aweber Custom Fields

Here’s a quick tutorial on how to create custom fields in Aweber.

Step 1

Login to your Aweber account, and select the list that you want to work with (i.e. you’ll be creating custom fields for this chosen list)

Then, click on the “My Lists” –> “Custom Fields”.

See the screenshot below:

Now, you should see a similar page where you can define/create custom fields for the list that you have chosen.

Step 2

In this tutorial, we will be creating 2 custom fields called:

  • Receipt – to store the ClickBank customer receipt num#
  • Source – to store the source of the subscription



See the screenshot below:

Remember to click on the “PLUS” (+) sign to add the custom field after you’ve entered the name into the text box.

Repeat for the other custom field: “Source”

Finally, click on the “SAVE” button.

That’s it. You can create as many custom fields as you need in your Aweber account. Each “List” can have different custom fields, depending on your needs.

In our case, we are creating 2 custom fields (Receipt & Source) for the “EasyBizTools” Email Parser which will be used in EasyClickmate, EasyClickGuard and CBListAutomator.

More details will be posted in mid January 2011.

Best wishes,

Posted 05 January 2011 by Adrian Ling in Tutorials | Comments (3)
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