Understanding ClickBank’s PitchPlus Upsells

PitchPlus is ClickBank’s terminology for upselling to a customer who has just made a purchase. The Upsell product (or services) should complement or enhance or add-value to the customer’s initial purchase.

I’m sure you’re familiar with the following questions –

“Would you like some fries to go with your burger?”

“Would you like a bagel to go with your coffee?”

These are the typical upsells that we encountered daily. Similarly, ClickBank offers its vendors a variety of Upsells and Downsells via its “PitchPlus” sales funnel.

At its simplest, the ClickBank PitchPlus offers the customer a single upsell – if the customer accepts, then the sales funnel ends and the customer is sent to the confirmation page where he/she can download the initial product and the upsold-product.

Initial Offer -> ClickBank Order Form -> PitchPlus Offer -> Confirmation Page

As a vendor, you opt for the simple upsell (PitchPlus flow) above, or go for the “Advance PitchPlus Flows” as described below:

1)  A series of (up to) 3 Upsells

After initial purchase, customer is shown the 1st upsell. If customer accepts, the 2nd upsell is shown. If customer accepts the 2nd upsell, then the 3rd upsell is shown.

ClickBank PitchPlus Flow 1
At any point in the upsell-flow, if customer declines, then the “CB Confirmation Page” is displayed. On that confirmation page, the link to your thankyou/download pages will be displayed based on how many upsells the customer had purchased.

2) A series of (up to) 3 Downsells

After the initial purchase, the customer is shown the 1st upsell. If customer accepts, the “CB Confirmation Page” is displayed.

But if customer declined the upsell, then the 1st downsell offer is shown. If customer accepts, then the confirmation page is displayed.

ClickBank PitchPlus Flow Advance 2
But if customer declined the 1st downsell, then the 2nd downsell is displayed. If customer accepts (or rejects) the 2nd downsell, then the CB confirmation page is displayed.

3) An ‘alternate’ Upsell

After the initial purchase, the customer is shown the 1st upsell. If customer accepts, then the 2nd upsell page is displayed. But if customer rejects, then the 3rd upsell page is displayed.

ClickBank PitchPlus Flow Advance 3

In both cases above, whether the customer accepts or rejects  the upsells, the CB confirmation page will be displayed with the appropriate download links, e.g. if customer had purchased the upsell, then the download link for that upsell will be shown.

Otherwise, it will not be shown on the CB confirmation page.

A few things to note about the PitchPlus

  • You’ll need to request for approval once it has been setup. Clickbank has to approve it (between 3-5 days, according to their website) before it can be used.
  • Once it has been approved, the price of the upsells cannot be changed without going through the approval process again.
  • Exit-pop-ups (or pop-under) are not allowed if the customer declined the upsell offer.
  • Each upsell page can contain only 1 product for the customer to buy, i.e. the upsell page should not have multiple upsells/products.
  • A vendor may choose a different commission level for the pitch-plus product(s)

Autoresponder Integration

This is a quick tutorial on how to integrate MailChimp’s API version 3 with easyClickmate and easyClickGuard.

The first thing you need to do is to get your MailChimp API key and the “list_id” for your list. Each list that you create in MailChimp has a “unique identifier” called the ‘list_id’ which is diferent from the ‘list_name’.

In Your MailChimp Account

MailChimp List ID

Click on the “Lists” tab in your MailChimp account. For example, in my account, I have a list called “customers”, and you may have a similar list called “customers” too. But both our lists (although have the same name) will have different/unique “list_id”.

On the far right, there’s a ‘Stats’ button, click on that and select “Settings


You’ll find the list ID at the bottom of the page, for example: mailchimp_ctr2


In the EasyClickGuard Control Panel

Once you’ve the MailChimp API key and the list_id, insert them in the easyclickguard’s dashboard, for example:



Inserting the “List ID” in EasyClickGuard:
Click on the individual product that you want to configure in easyClickGuard. Then, insert the ‘list_id’ in the product pages, in the ‘Autoresponder’ field, as shown in the example screenshot below:

In the EasyClickMate Control Panel

Insert “5” (for MailChimp) in the Autoresponder Type field.


Then, insert the list_id is on the main dashboard page for each of the product that you want to integrate with MailChimp.



Aweber: Integration is via the Email Parser, which unfortunately is not very reliable since many emails are caught in spam-filters, both at Aweber’s servers as well as your own host. Many of these servers uses the various RBL databases which blacklists IP addresses.

GetResponse: Integration is via the older API version 1.x.

Update the code for Aweber and Getresponse is not possible at this moment as I no longer have access to these accounts.

Paypal PDT Auth/Identity Token

For those using EasyClickGuard with Paypal, here’s how to setup the Paypal PDT (Payment Data Transfer) Auth/Identity Token.

1. Log in to your PayPal account.
2. Click the Profile subtab.

3. Click on the “My selling tools”. On the right panel, you will see “Website Preferences”  Payment Preferences in the Seller Preferences.
4. Click on the “Update” – see the screenshot above.

5. You will then see the  “Website Payment Preferences” page. Check (enable) the “Auto Return” radio button.


6. For the Return URL, enter the URL on your site that will receive the transaction ID posted by PayPal after a customer payment, OR, you can also specify the return URL when you create the payment button/code.

7. Scroll down to the Payment Data Transfer section of the page to view your PDT identity token.



Reference: https://developer.paypal.com/webapps/developer/docs/classic/paypal-payments-standard/integration-guide/paymentdatatransfer/

Note:  There is a sample paypal buynow code in the zip file for easyclickguard.  You can use that as a template to create your own buy now button.

Aweber Mail Address rules

A quick tip – if you’re using Aweber’s Email Parser, or if you’re testing email subscription by sending an email t o Aweber, make sure the the “From:” field not “role-based”, e.g. emails such as:






These “role-based” emails will be automatically deleted by Aweber’s mail servers. So, for those of you using easyclickmate or easyclickguard, make sure the email address in the “Control Panel” page is NOT a role-based email address. Otherwise, the automated email subscription will not work.



Aweber Email Parser with EasyClickmate

There has been some subtle changes to the way Aweber handles email subscription via their Email Parser module.
Previously, one has to just enter the subscription email, in this format:


That no longer works.

Instead of using the listname that you’ve created, you need to use your unique listID@aweber.com

*Each list that you create in Aweber will have a unique listID. So, the email address you need to use with the EasyBiztools Parser at Aweber will be in this format:


where ‘XXXXX’  is some numeric number.


Critical WordPress Vulnerability discovered

A critical security bug discovered in WordPress can cause an attacker to cripple not only your website, but the entire server your website resides on. This is due to the vulnerability in the PHP XML parser used by WordPress’ XMLRPC implementation.

This bug affects Drupal installations as well (Drupal 6 & 7)

A reasonably skilled attacker can exploit this bug and cause your server to run out of memory simply by sending a 200+ KB XML file.

This bug is critical enough to cause the security team at WordPress to backport the affected files to the earlier versions, i.e. WordPress 3.7 and WordPress 3.8

If you are currently running WP 3.7 or WP 3.8 branch, please update to the latest .4 version.

The following versions are patched against this security bug.
Wordpress 3.7.4
Wordpress 3.8.4
Wordpress 3.9.2

The following files are updated:

For more details, please visit: http://codex.wordpress.org/Version_3.9.2

Kindling – the Best Kindle Course!

I’ve been rather ‘silent’ in the “IM” (Internet Marketing) world – and a number of friends and customers have asked if I’d fallen off the face of the earth ;-) … they are concerned of course!

But no, I’m still around, and still actively supporting my software and providing server and VPS management.

A good portion of my time now is spent on writing books for the Amazon Kindle Platform. I’ve 2 books out there at the moment (under a pen name) and will be releasing one under my own name soon.

I’ve bought many courses (over 20) in 2013 alone, and the best one, in my humble opinion is The Kindling Course by Geoff Shaw.

Unlike many other ‘Kindle guru wannabes’ who make money selling your their ‘get rich quick’ courses, Geoff is NOT an Internet Marketer.

He does not make his living selling IM products or kindle courses. He makes his living from the sales of his Kindle books. I know because I’m on his mailing list, and all his mailings are usually encouragement to his readers and customers to take action and write their first book. He does not promote any and every Kindle course out there (unlike many other ‘kindle gurus’ – you know who they are!)

Anyway, as they say, “the proof is in the pudding” – so I’m showing you my own Kindle book sales:

Dec 2013 – 155 copies sold


Jan 2014 (1st – 11th) – 60 copies sold


(you can click on the images above to see the bigger image)

Ok, I know – the figures are nothing to shout about – but these are passive income. There is the initial “book marketing” work that has to be done when the books are first published, but once that has been done, it’s more or less plain sailing on autopilot.

Geoff’s Kindling course covers everything – from niche selection, writing, fiction/non-fiction to marketing.

If you are interested in creating real passive income with Kindle, this is the best course I’ve come across.

Check it out on the Warrior’s forum:  Geoff’s Kindling Course

The link above is a direct link, not my affiliate link!

I truly believe in this course, and I’m happy to tell everyone about it without earning a single cent from it.

If you want to earn some passive income in 2014 – Geoff’s Kindling Course is the way to go!