JV Marketing 101

As the name implies, Joint-Venture marketing is where you seek out other marketers to be your “partners” in your marketing campaign or product launch.

If you are a seasoned marketer, you already know the immense value of JV marketing, and you probably have your own jv network or belonged to a one or two jv membership sites.

So, this article is not really for you – unless you want to widen your circle of JV partners.

JV Marketing For Newbies

Let’s say you have just started your online business and your first product is ready for sales. What is the next step? How do you market it?

The most obvious step is to find other (seasoned) marketers who already have a list of subscribers/customers that they can email to.

But since you are new – and you don’t know many people online yet – where and how do you find these JV partners?

And once you’ve found them, how do you persuade/convince them to participate in your marketing campaign/product launch?

Here are 2 quick tips:

1. Be Part of A Group.
You need to be a part of a JV group/membership – and one of the best sites that I know of is www.jvnotifypro.com – and owned and run by a seasoned marketer – Mike Merz. It has been around since 2004 and it has been the launchpad for many successful marketers today (who were once ‘newbies’ like yourself)

2. Give first, Ask Later
Many newbies make this mistake – they join JV membership site, and started posting their offers and expect the veterans to jump in and promote them. WRONG! It doesn’t work that way.

You need to prove your worth to them, get to know them, be helpful, bend-backwards, and offer your help without expecting return.

And some (not all) of the veteran marketers will respond.

That is OK – even if only 1 or 2 agree to help you/promote your product, that will give you a jumpstart – and put your name out there.

Then, as you build your reputation in the group, more and more marketers will notice you and contact you instead of you contacting them.

Hot JV Tip
You must need to provide complimentary review copy of your product to the JV partners AND, provide a quick executive summary:

  • What is it? (What does it do?)
  • How does it benefit the customers (the JV partner’s list/subscribers)
  • How does it benefit the JV partner

This will make you stand out from the other newbies.

I have received many JV requests – with the complimentary product attached – but unfortunately, most of them are lengthy videos (a series of videos 20-30 mins long), 200 page ebook, etc.

And frankly, I don’t have the time nor the inclination to wade through all those stuff.

BUT, if someone takes the trouble to give me a brief synopsis, and tell me why their product is good match for my readers/subscribers/customers – then, yes, I would be more incline to check it out.

Make sense?

Anyway, I’ve rambled on long enough – if you’re not part the JVNotify group yet, I strongly recommend that you check it out. They have a free membership level as well as the Premium level.

Here’s the DIRECT link again: www.jvnotifypro.com

Here’s the page where you can do a quick comparison between the free & paid versions:


I’m NOT using my affiliate link. I’d rather forgo my commissions than have you think I’m writing this for monetary gain.

Best regards,

Comments 4

  1. Mark Bender wrote:

    Adrian I’ve enjoyed your article on J.V.ing. What do you think would happen if you never transitioned to the ask stage? A continual giving…..do you think starvation? I think not, If what you’re giving really improves people’s experience.

    Addendum ...

    Posted 16 Dec 2011 at 10:24 pm
  2. Paul wrote:

    Great article, Adrian! I love the emphasis on “giving” before “taking.” One thing I know about people who have the potential to be powerful JV partners, is that they can pick and choose who they work with. And usually they prefer to work with credible people – so you have to establish yourself as credible first, so that you offers aren’t dismissed outright.


    Addendum ...

    Posted 20 Dec 2011 at 6:51 pm
  3. Adrian Ling wrote:

    Hey Paul, Mark,

    Glad you both liked the article :-)

    Merry Christmas!


    Addendum ...

    Posted 22 Dec 2011 at 7:18 am
  4. Bill Warner wrote:

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    If you are interested in buying http://www.clickguard.com, please contact me at:

    Bill Warner
    650/333-8701 – Direct in U.S.
    Pacific Daylight Time

    Addendum ...

    Posted 19 Jun 2012 at 5:14 pm