The Irresistable Offer = “Umbrella Marketing”

Let me share with you a true story …

Last weekend, I was at the supermarket, buying some groceries when it started raining. Not just a drizzle, but raining cats and dogs!

I waited for a while, hoping the rain would let up … but no luck. My car was parked in another building, and the groceries soaked if I were to try to make a dash for it.

Nearby was a little shop, selling umbrellas! And a small crowd of people buying umbrellas.

I was tempted to buy an umbrella, but my logical brain told me I already have 3 umbrellas at home, and another 2 umbrella in the car – so I decided to wait.

After a while, the crowd swelled considerably, and I noticed a huge signboard:

“50% Off – Today Only!”

5 minutes later, I’ve a brand new umbrella!

I’m sold – so what if I already have 2 umbrellas in the car? I’m late, the rain is not letting up anytime soon, and I need to get home now :-)

What has this story got to do with Internet Marketing?

Make Your Offer Simply Irresistible!

and watch your sales hit the roof :-)

Offering Bonuses is one great way of making the ‘umbrella marketing offer’.

I’ll share more about this in another post.

Best wishes,

Comments 2

  1. Hans Anderson wrote:

    This is the first time that I have visited your blog. I’m very impressed. Good content, great information. The ‘umbrella marketing offer’ is bang on.

    Addendum ...

    Posted 17 Apr 2009 at 3:21 am
  2. Adrian Ling wrote:

    Hi Hans,

    Thanks :-)


    Addendum ...

    Posted 17 Apr 2009 at 5:30 am